You’ve heard of Twitter, maybe even dabbled in it yourself, but you’re struggling to see how beneficial it could be for your small business. So is it worth it? Or is it just a waste of time?
Well that ultimately depends on your customers.
According to Ipsos MRBI's Social Networking Quarterly survey (August 2015), 28% of the Irish population has a Twitter account. That's a lot of people to ignore if they're your customers and you're not participating in the conversation.
What is Twitter?
In case you've been living under a rock for the past 10 years, Twitter is a micro-blogging platform where users share opinions, news and information in 140-character messages, known as tweets. For small business, the beauty of Twitter is that unlike Facebook, most Twitter profiles are public so you can reach out to many, many people.
So, how you do know if your customers are on Twitter?
Search for them on Twitter. Search for your core keywords. See who's participating in the conversation. Follow them. Search for discussions about your brand/your competitor’s brands. Follow them. Even ask your customers at the cash register, or at any events you attend if they're active on Twitter.
What are the benefits of being on Twitter?
But as with all social media, don't use Twitter for hard selling. Remember it's "social media not sales media". Twitter should not be used solely to self-promote. The 80/20 rule should be applied, where 80% of your tweets are helpful or engaging with others, and 20% are promoting your great products/services your followers might be interested in. Don't spam your followers or you'll ruin your credibility. But remember that people still love a bargain, so use it to create awareness about special offers and promotions. Twitter can be a great way to get the word out!
So, my parting advice is to follow your customers. If they're on Twitter, then that's where you have to be. Start using it, get comfortable with the interface and then start engaging with your audience. Enjoy it - it's my favourite social media platform, by far!
As always, get in touch if you've any questions about getting started on Twitter or other Social Media platforms. Oh, and good luck!
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