Email marketing is a cost-effective, low cost, yet quick to deploy tool for small business to reach their audience. 85% of Internet users actively use Email versus just 67% of Internet users on Facebook. In addition Email also converts better than social, with Monetate reporting Email conversion rates average 3% versus 0.7% for Social. And emails are 5x more likely to be clicked than Facebook posts and 6x more than tweets! So you can see that ROI can be high if Email Marketing is done well and the content is relevant, subject titles engaging, open rates high and CTA's clear.
So, how do you get started?
As always, get in touch if you've any questions about Email Marketing or any other Digital Marketing tactics. Oh, and good luck!
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